We have analysed over 200 pitch decks from Norwegian startups that sought funding in 2024–2025. Here is what we found.

The optimal structure

The best pitch decks follow a consistent structure:

1. **Problem** — one clear problem, told as a story

2. **Solution** — what you do, explained in one sentence

3. **Market** — TAM/SAM/SOM with credible sources

4. **Product** — screenshots or demo, not slides about features

5. **Traction** — key figures, growth, references

6. **Business model** — how you make money

7. **Team** — why you specifically

8. **The ask** — how much, for what, and the next milestone

The most common mistakes

**Too much text.** An investor spends 3–4 minutes on the first read-through. Each slide should have one thought.

**Vague traction.** "Strong growth" without numbers is not traction. Show MoM growth, ARR, churn.

**Unrealistic TAM.** Saying that your market is "the global health industry worth $4T" does not help. Define the addressable market.